Efy is a transplant to New York via California where she was raised on a healthy diet of brown rice, beaches and dance via her easy-going/hippie-esque parents. After graduating from U.C. Berkeley with a B.A. in Rhetoric she begun a first career as a private chef.
Her focus and love of fresh and local ingredients and a desire to share new tastes and flavors landed her in Los Angeles where she spent three years cooking for celebrity clients. During that time she began building and designing websites for friends. In 2004 she moved to New York and co-founded Webinhabit with Yoram where they have been developing smart sites for smart companies. Her clients include Vespa, Eugenia Kim, Martha Stewart, Esquire Magazine and most recently HBO.
Yoram has been programming and building web applications since 1995. This is also the year that he arrived in New York where he began his career as a programmer for medsite.com (first online bookstores in the US). Yoram originates from Jerusalem and is the oldest of five musically gifted children. When he visits the “holy land” you can find him jamming with his siblings… a little like The Jackson Five. He has developed hundreds of unique websites by focusing on modularity and scalability. His philosophy in programming and in life is “everything is possible if you put your mind into it".