Case Studies
Selected work across web and AI.

AI-assisted platform with modular architecture, enabling rapid iteration and scalable deployment.

Insurmedix is a healthcare insurance technology platform focused on simplifying complex medical billing and claims workflows. We delivered a modern, performance-driven website that communicates trust, compliance, and technical depth while supporting long-term scalability and growth.

Led frontend and platform-level development initiatives within a large media ecosystem, working on performance, layout systems, and scalable content delivery while collaborating closely with editorial and product teams on high-traffic pages.

Contributed to enterprise-grade web infrastructure for a global media company, supporting multi-brand architecture, shared components, and CMS-driven experiences with a focus on scalability, reliability, and long-term maintainability.

Developed and maintained content-heavy pages with strong UX and visual consistency, optimizing performance and responsiveness for high-volume consumer traffic and integrating editorial workflows with modern frontend practices.

Worked on editorial-driven digital experiences for a premium lifestyle brand, implementing responsive layouts, optimizing content presentation, and ensuring performance stability under large traffic loads.

Built and maintained a full-scale e-commerce platform, implementing product catalogs, checkout flows, and backend integrations while focusing on conversion optimization, performance, and scalability.

Developed e-commerce experiences for a beauty brand, improving product pages, UX flows, and overall site performance while integrating marketing tools and analytics to support growth.

Delivered an international, multi-language brand and product website, implementing structured product content and clean UI systems while ensuring consistency across regions and devices.

Built a destination marketing website for a tourism organization, integrating content management, event listings, and visual storytelling while optimizing for accessibility, SEO, and mobile users.

Created a high-end fashion brand website, emphasizing visual presentation, smooth interactions, and performance to deliver a polished, editorial-style digital presence.

Developed a winery website with a strong focus on product storytelling and brand identity, integrating content for events, tastings, and location information while optimizing for mobile visitors and tourism traffic.

Built an e-commerce site for a luxury jewelry brand, implementing product galleries, checkout flows, and brand-driven UX with a focus on elegance, trust, and conversion.

Designed and developed a personal brand website for a composer, highlighting portfolio work, media, and biography content while creating a clean and timeless digital presence.
Built a web application for brand-name discovery and validation, implementing interactive flows and user-driven input logic with a strong focus on usability and fast iteration.

Worked on a content and community-driven lifestyle platform, supporting editorial publishing and responsive layouts while improving performance and long-term maintainability.

Built a web platform connecting renters directly with property owners, developing listing flows, search functionality, and user tools with a focus on clarity, trust, and usability for NYC renters.